• Nick Ashton

Awaken Your Senses

Updated: May 10, 2018

Intense competition means that consumers are bombarded by a dizzying array of choice 24/7. In a crowded market place, companies are always looking for new ways to promote products and services, especially when it comes to a major trade show, product launch or VIP event.

One well-established concept is sensory marketing - an effective method of influencing brand recognition and improving customer service by tapping into our senses - sight, smell, taste, hearing, touch. This ‘multi-sensory approach’ can prompt us to form positive associations with a brand or product and has been used for many years in various settings. Department stores carefully select lighting and aroma to ensure people feel relaxed and valued. Hotel chains choose a soundtrack that evokes a sense of calm whilst confectionery companies ensure their chocolate wrappers feel luxurious when unwrapped.


Recent innovations in sensory marketing have included the use of a more immersive experience for the consumer. Virtual reality is gathering momentum along with app-based sensory product enhancements. There are even musical spoons with built in MP3 players bringing a symphony to your taste buds!


At Sure Shot we are excited to be living in such innovative times however we also feel the secret of a brands success can be as simple as a cup of coffee. Brewed and presented well, coffee can still prove to be a significant draw at a busy conference or trade show. Having an espresso bar integrated into the right setting seems to make sense. It encourages visitors to not only stop to investigate the sounds and smells of freshly ground coffee, but it almost certainly encourages them to ‘linger longer.’


We have put together this infographic which we believe gives an outline of how serving a coffee to a customer or client at an event can tap into all five senses...















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